About Our Founder

Hoyt Robey is the founder and principle of Personal Economics, LLC. He was born on Long Island, New York, raised in an aviation and farming family in Kansas City, Missouri.  He married his college sweetheart, LeeAnn, in Bellevue, WA and is the father of five children and eight grandchildren (and counting!). His mother once said the only thing they had against him is that he is a ‘yankee.’

He is an avid outdoorsman, even riding a self-supported bicycling tour from Bountiful, UT to the North Rim of the Grand Canyon for his oldest son Jencen’s senior trip. In the wintertime you will find him cross country skiing or Fat biking at the Ogden Nordic North Fork trails and in the summer kayaking at Pineview or Causey Reservoirs.  His earlier awards as an Eagle Boy Scout have also helped him to be an active volunteer in the community, giving back with a significant amount of his personal time.

After serving a church mission for two years in Utah, he is now thrilled to be a Utah resident with the people and mountains he loves! Most recently he and his wife have fulfilled an 18 month mission serving in the Ogden, Utah, Young Church Service Mission.  He says, “What an honor it has been to mentor these Young people with special challenges.”

Hoyt Robey, Founder and Principle of Personal Economics
The founder's clan

Professional Experience & Licenses

Areas of Expertise

Over 29 years of Financial Services experience

Retirement Income Planning

Professional Licenses

Uniform Investment Adviser Law Examination


Chartered Life Underwriter (CLU®)

Certified Financial Fiduciary (CFF®)

Chartered Financial Consultant (ChFC®)


Bachelors of Arts in Communications

Brigham Young University


Eliel Factory Team

Fundraiser for Fuller Poverty Housing

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